To quote a good friend of mine directly:
A couple of months ago I thought of starting a sort of hoax political party aiming at hijacking people’s consciousness by using mindfuck tactics, guerilla ontology, weird images, sourcery, chapel perilous, etc, etc. Primarily the aim would be to change consciousness, destroy reality tunnels, maybe a little bit of cognitive dissociation here and there.
This was the start of a conversation the other day, now this is a tad difficult to explain, so bear with me, and try to identify similar symptoms, if you will, in your own surrounding area.
When last have you, or anyone, tried to acquire entirely new knowledge that is of no profitable use to you/them?
Man is, by nature, a social creature as I’m sure is obvious, and yet this essence of us is exploited to such a degree that it is at once both blindingly obvious and deviously subtle. Walk down a street. Any street will do. Now comes the hard part, is there anything in that street that does not scream buy me? We’re manipulated from birth to identify certain (expensive) objects as things that give status and class, the cool factor, a sense of achievement etc.. For example, that newest phone that everyone has (so they want you to believe) except you. The new car that seems to pick up all the girls. The impressive house that says “you’ve arrived”
The trouble is, you can’t escape the marketing machine. It is an integral part of every day life. We have a connective ability that can match two apparently dissimilar items, and come up with the right answer.
1 + 1 != 2
Life isn’t as simple as math. Instead it can follow along the lines of:
Red and Yellow M logo + Money = Food
Red and Yellow M logo + No Money = No Food
Taking advantage of our ability to associate pictures and colours with basic human needs, companies have made billions by installing their corporate logo into our image repository.
Just realised I’m rambling and fading out.
Back to my original subject.
The age old saying goes don’t believe everything you read, correct?
Simple piece of wisdom, near impossible to follow. We’re taught to believe.
Newspapers are held as truth, yet it is just the truth of the day. Far too few people (I include myself in this) actually investigate articles of interest, instead relying on second or third hand wording.
Open your mind to the fact that you are being manipulated.
Realise that your hand is being forcibly pushed towards your wallet.
Understand that you “can” buy happiness. But it is the artificial happiness of having stuff.
True happiness can never be bought, but we have to push through a flood of advertising to find it, only to realise it is like trying to hold water in a sieve. You can free your mind from possessions and marketing strategies, but then you still have to deal with the most insidious of advertising fields.
Love.
You can be the most charming, loving, caring guy in the world.
But prove it. If you refuse to take part in the great god of marketing’s game,
You will probably not find someone to love, and this is exactly what they want you to think too.
You will not be able to buy the dinner on the first date,
You will not be able to do all the things that couples do, because they cost money,
You will not be able to buy the ring that would bind you to the one you love,
No wedding, No honeymoon etc etc the results are endless.
You can never escape the machine.
You need only know that the machine is there.
